Environmental and Science Journalists quoted in the piece noted that their coverage of renewable energy-related issues tends to follow a pattern: first reporters hype the energy source as a savior to many of our energy problems. Then, in stage two, the gild falls off the lily and the reporters do stories noting everything that is wrong with the energy source or technology. Finally, in stage three, "realism sets in," and journalists try to understand the energy source or technology in a deeper or meaningful way.
These reporters talk frankly about how they've covered everything from wind to electric cars. They're cognizant of the media's failures in covering energy, and so it makes for an interesting read.